Agricultural Entrepreneurship and Business Planning

Cultivating Success Agricultural Entrepreneurship and Business Planning is an in-depth farm and food business planning course that will walk you through the necessary steps to create a business plan for an existing farm-based business or a completely new enterprise. Join weekly online classes with a statewide cohort of new and beginning farm businesses, hearing from a full line-up of guest experts and farmer speakers, and engaging in regional groups for more networking and community-based support.

Course Details:

  • Winter 2027 January 19 – March 9
  • Class meets weekly on Tuesdays from 6-8pm
  • Online course classroom through Zoom with regional in person opportunities
  • $200 course registration per farm (up to 3 participants). Scholarships are available for anyone for whom the course fee is a barrier.

Learning Objectives:

  • Identify key aspects of small business planning and management, as informed by the experiences of local farmers and resource providers
  • Access available resources, tools and support networks for sustainable small farmers in WA
  • Initiate a peer-to-peer network of other farmers  
  • Develop a farm business plan for use in an agricultural enterprise

Course Topics:

  • Intro to Business planning and structure
  • Value proposition: Product and Industry description
  • How & where to sell: Market Channel Analysis
  • Customer relations: Marketing and Branding
  • Business analysis: Key activities, resources
  • Farm Record Keeping Basics
  • Financial Management
  • Enterprise Budgets and Operational Budgeting
  • Operational risk management
  • Labor Management & Paid employees